Privacy Policy

This policy explains how Fairlot collects, uses, shares, and protects personal information when you browse the marketplace, request an Instant Cash Offer, contact a dealer, or otherwise use fairlot.ca. It is written to be consistent with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

• Contact details — name, email address, phone number, and postal code when you request an offer or contact a dealer.
• Vehicle information — VIN, year, make, model, trim, mileage, colours, condition, accident history, financing status, and photos you upload.
• Usage information — pages viewed, searches, device and browser type, and approximate location, collected through cookies and analytics tools.

• To generate and deliver your Instant Cash Offer and the supporting breakdown.
• To match you with verified local dealers and forward your request to them.
• To send you the communications you request — offer emails, reminders, and updates.
• To operate, secure, and improve the marketplace, including fraud and abuse prevention.
• To comply with legal obligations.

We do not sell your personal information. We share it only with:

• Verified dealers — when you request an offer or contact a dealership, the details you submitted (including your trade-in details) are shared so they can respond.
• Service providers — companies that host our infrastructure, deliver email, process payments, and provide analytics and error monitoring, bound by contractual confidentiality obligations.
• Legal authorities — where required by law, court order, or to protect our rights and the safety of others.

We use cookies and similar technologies to keep the site working (session cookies), remember your preferences, and understand how the site is used (analytics). You can control cookies through your browser settings; disabling them may limit some features. Analytics data is used in aggregate and is not used to make automated decisions about you.

We keep personal information only as long as needed for the purposes described above or as required by law, then delete or de-identify it. Information may be processed and stored on servers located outside your province or outside Canada, where it may be subject to the laws of those jurisdictions. We apply the same protections wherever it is stored.

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information — including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure, but we work to protect your information against unauthorized access, use, or disclosure.

• Access and correction — you may request a copy of the personal information we hold about you and ask us to correct inaccuracies.
• Withdrawal of consent — you may withdraw consent to our use of your information, subject to legal or contractual restrictions and reasonable notice.
• Marketing opt-out— every marketing email includes an unsubscribe link, and you can opt out at any time in accordance with Canada’s Anti-Spam Legislation (CASL). Transactional messages (like your offer email) are still sent when you request an offer.
• Deletion — you may request deletion of your information; we will honour the request except where retention is required by law.

The marketplace links to dealer websites and other third-party services. Their privacy practices are governed by their own policies, which we encourage you to review. This policy applies only to information collected by Fairlot.

We may update this policy from time to time. The revised version will be posted on this page with an updated date, and material changes will be highlighted on the site where appropriate.

For privacy questions, access requests, or complaints, contact our privacy team at privacy@fairlot.ca. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.